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This site replaced an outmoded, one page site that stood more as a placeholder. The main goal was to focus on providing an overview to each of the most popular products and services. The actual ACE website has a large volume of available products, so there was no point in reinventing the wheel.
The homepage contains a featured items slider that directs traffic to popular products in a more visual format than the navigation bar. Social networking links are provided sitewide to encourage customers to connect with Deaton's.